Xbox and OPI, the world’s leading nail polish brand, have teamed up to bring a new gaming inspired palette.
The partnership is a brilliant strategy to remind the world that gaming isn’t just a past time for boys. This collaboration shows the world that gaming can be chic, stylish and entirely feminine too.
For more details, read the news about the partnership from the Xbox Wire below.
Play the Palette with the Xbox-inspired Spring 2022 Collection from OPI
Xbox and the world’s leading nail polish brand OPI, are teaming up to launch a new gaming-inspired palette for Spring 2022, inviting everyone to play and express their creativity through nail art.
The OPI x Xbox collection includes 12 hues that bring to life the virtual worlds of Xbox Game Pass titles and popular gaming phrases in GelColor, Infinite Shine, Nail Lacquer, and Powder Perfection* (select shades only) formulas:
- Quest for Quartz: A shimmery rose quartz that will put you in the winner circle.
- Pixel Dust: A shimmery mauve pink that will pixelate your world.
- Racing for Pinks*: A crème rose that will rev your engine.
- Suzi is My Avatar*: A creamy pink-nude that will give you virtual power.
- Trading Paint*: A crème apricot you’ll race to the finish for.
- Heart and Con-soul: A shimmery crimson red that takes nails to the next level.
- The Pass is Always Greener: Meet your matcha with this creamy pastel green.
- Sage Simulation: Get lost in a shimmery sage green simulation.
- You Had Me at Halo: A shimmery galactic blue that will give you sparkly stats.
- Can’t CTRL Me*: A shimmery robin’s egg blue that cannot be CTRL’d.
- Achievement Unlocked*: Unlock a world of color that’s lilac optimized.
- N00berry*: Berry boost your nails with this deep crème purple.
The full collection will be available at retail in the U.S. at ULTA when the partnership is announced and then globally starting in February where OPI products are sold. With every qualifying purchase, U.S. fans can unlock hue-matched, in-game content for Forza Horizon 5 and Halo Infinite starting February 1.
Have you dreamed of having your controller perfectly match your nails? Fans will have the chance to win custom Xbox Wireless Controllers in top trending hues — Achievement Unlocked, Racing for Pinks, and Can’t CTRL Me — a range of colors perfect for everyone. Follow along with @OPI on Instagram and TikTok for details on how to win.
Beginning February 1, 2022, the collection will be available globally for purchase at additional retailers where OPI products are sold including OPI.com, Amazon, CVS, Target, Beauty Brands, BeautyBrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, Amazon Beauty via Amazon.com and more. OPI x Xbox Nail Lacquers will retail for $10.50 USD each and Infinite Shine colors will retail for $13.00 USD. GelColor and Powder Perfection are in-salon professional services only. At select global retailers, the purchases of OPI x Xbox shades will unlock special in-game content for both Halo Infinite and Forza Horizon 5.
For more information, please visit OPI.com