Ubisoft & Reebok Announce Partnership For Assassin’s Creed Valhalla
Today, Ubisoft and Reebok announced their partnership, set to bring the story of the highly anticipated Assassin’s Creed® Valhalla, the next installment in the Assassin’s Creed franchise, to the streets so fans can show off their Viking attitude and engage with the story. The partnership centers around a capsule collection including sneakers, apparel and accessories inspired by the Viking fantasy.
Assassin’s Creed Valhalla follows the epic saga of Eivor, a fierce Viking raider raised on tales of battle and glory. Offering a captivating Viking experience, the game brings players to a beautiful and mysterious open world set against the brutal backdrop of England’s Dark Ages. Players can take advantage of new features including raids, growing their settlements, and building their power in a quest to earn a place among the gods in Valhalla.
The bespoke collection is headlined by three footwear styles in exclusive colorways inspired by the northern lights:
– Zig Kinetica: Inspired by the deep black of the Nordic night and the northern lights the Zig Kinetica x ASSASSIN’S CREED VALHALLA is designed with a black molded-mesh upper, built around its distinctive zigzag-shaped, energy-return sole in emerald sea. Nodding to the Viking Lifestyle, the model features the symbol for Synin, a raven that represents a major feature of Norse mythology, and helps key character Eivor on his journey.
– Club C Revenge: Simple yet versatile, the Club C Revenge x ASSASSIN’S CREED VALHALLA features a soft suede tan upper with emerald sea and black hits throughout. On the heel, the silhouette features a twin battle ax symbol, the epitome of Norse versatility and one of the most iconic Viking symbols.
– Classic Leather Legacy: Coming with a cold grey upper and highlights in both emerald sea and emerald haze, the Classic Leather Legacy x ASSASSIN’S CREED VALHALLA, a retro-running inspired lifestyle silhouette, is the perfect choice for those who don’t want to choose between the present and the past. The embossed raven symbol on the heel this detail speaks once more to the deep meaning of these creatures for the Vikings.
The collection also includes two hoodies, a cap and matching socks. Each piece features the custom ASSASSIN’S CREED VALHALLA X REEBOK logo, as well as additional symbols such as ravens and axes, true to the Norse mythology.