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Edifier Announces Strategic Partnership With Cooler Master

Edifier is excited to announce its partnership with Cooler Master, an award winning computer hardware and gaming peripherals manufacturer. The partnership will enable Edifier to further extend its reach into the world of gaming. As part of the collaboration Edifier will gain access to the many gaming and tech events Cooler Master will take part in across the globe. Event goers will have the opportunity to connect with the Edifier brand via Cooler Master gaming setups.

“We are thrilled to partner with Cooler Master and are looking forward to seeing how our two brands will grow together,” said Edifier’s Marketing Director, Audrey Anne-Felix. “Cooler Master products are the perfect example of what a modern day gamer needs and Edifier products blend seamlessly into this creative tech space.”

To kick off the partnership, Edifier’s e255 Luna Theatre speakers were showcased at the Cooler Master booth during Computex 2018 in Taipei, Taiwan. The activation itself focused around Project Unity – a brand new gaming setup created by Cooler Master and Cory Gregory from
Designs by IFR. This setup focused on combining the best PC components, monitors and audio to create the ultimate lighting and gameplay setup utilizing Cooler Master’s new Master Plus+ software.

Gregory spoke to the quality of the Luna speakers and the way in which they can be utilized to enhanced any gaming setup.

“The Luna Theatre speakers not only look incredible; they gave us some bass in the shooter titles but also clarity when we were listening to music as well which is really what we’re trying to achieve here.” said Cory Gregory from Designs by IFR.

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