HyperX, the gaming division of Kingston Technology, today announced their official headset sponsorship of the Philadelphia 76ers. The Philadelphia 76ers are the first professional NBA team to partner with HyperX.
During the 2017-2018 NBA season, HyperX will participate with the 76ers in a range of in-game activation elements, including courtside and in-arena LED ring signage and branding, exposure on scoreboard, concourse activations and HyperX giveaway nights. HyperX also announced the sponsorship of renowned eSports franchise Team Dignitas. Both the 76ers and Team Dignitas will work with HyperX to create co-branded video content, including crossover team activities and featured video vignettes, along with banner advertisements on the Philadelphia 76ers and Team Dignitas websites.
Additionally, the Philadelphia 76ers will compete in the forthcoming NBA 2K League, the NBA’s first eSports league. HyperX gear is designed for gaming, allowing for a more immersive NBA 2K experience. Known for their comfort and great sound, HyperX gaming headsets are worn by elite gaming teams and casual gamers worldwide. The 76ers NBA 2K team will enjoy HyperX premium quality headsets while playing games, listening to music, or watching movies. Together, the 76ers and HyperX expect to see the gaming community expand, and in-arena gaming entertainment to grow in 2018.
“As traditional sports and eSports converge and fan enthusiasm grows, HyperX is pleased to be the first gaming accessories company to sponsor an NBA team,” said Susan Yang, Marketing Manager, APAC Region, HyperX.
Team Dignitas, the renowned eSports team with a 14-year history in the industry, have squads across multiple games including League of Legends, CS:GO, Heroes of the Storm, and PUBG. Acquired in September 2016 by the Philadelphia 76ers, Team Dignitas is now also a part of the HyperX Family. Players will utilize HyperX’s full line of gaming products including headsets, keyboards, mice and mouse-pads while practicing and competing in tournaments around the world.