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An Interview With Razer at PAX Aus 2016

This year, I was fortunate enough to attend PAX, an annual videogames convention in Melbourne, Australia and had the most unbelievable experience. One of which was the opportunity to interview and have a chat with the lovely Marketing Manager for Razer, one of the leading companies behind high performance gaming hardware, software and systems.

Razer Tiamat 7.1 Gaming Headset for Many of you might already know about Razer and what they do. You might in fact be using one of their products right now and I’m sure you’re loving it. Razer, as a company has been around since 1988 and has been growing as a household name in the computer and gaming industry. The company uses the tagline ‘For Gamers. By Gamers’, which highlights their dedication towards providing only the best to gamers worldwide, being gamers themselves. That being said, I was informed that, while predominantly Razer targets gamers, many of their products are also available to use in casual gaming and everyday life as well.

Razer Kraken Pro 2015 - Analog Gaming Headset (Green) for PC Games

From my chat with Razer’s Marketing Manager, Lalor McMahon, I learnt a fair bit about Razer, both as a company and its product line. As a company, I was given some insight into Razer’s determination towards gearing all their products towards being high-end, with continual improvement and upgrades to their wide range in order to keep up with technological advancements and gaming demands. The good thing, that I was happy to learn, was that Razer is always innovating and are always looking to work with other like-minded people, as well as paying close attention to the needs of not only e-sports players and professional gamers, but everyday, casual gamers as well, to better understand the market. This to me, is a great quality, as it shows Razer as being an open minded company willing to put the needs, of any kind of gamers, first and that they are still very much inclusive of casual gamers as well.

Razer Ripsaw Game Capture Card for As a leader in the peripherals market, Razer provides gamers with everything they require, from keyboards and mice, to headsets and microphones. They now also have a broadcasting range for streaming with a game capture card, the Ripsaw, and webcam, the Stargazer (which I was so mystified and captivated with, I can’t stop talking about it) which makes streaming much easier for gamers who stream their gameplay onto websites such as YouTube and Twitch. I was completely taken with both the Stargazer, which means no more green screens and the Ripsaw, which allows for 1080p capture with zero latency! How awesome is that?

Razer DeathAdder Chroma Gaming Mouse for image

To keep up with demand, Razer has refreshed many of their standard products such as the gaming mouse, the DeathAdder Chroma, which is not only great for gaming but also fantastic for graphic designers too. They also now manufacture their own keyboard switches, which are made specifically and finely tuned for gamers, allowing for more durability and value for money. Once again, even though these are geared towards professional and hardcore gamers, their products are just as easy to use for those who aren’t using their computers solely for gaming.

Razer Blackwidow Chroma Mechanical Gaming Keyboard for
My chat with Lalor wasn’t long and was focused more on getting the general feel and idea of what Razer as a company does. It was great to hear that they are working on the new PlayStation 4 controllers, which I’m pretty excited to learn more about. Based on my conversation and what I’ve learnt, I feel that Razer is definitely a company that treat their gamers well, with their constant improvements and motivations towards being a market leader. Not only did I learn so much about Razer and its products, I also am sold on their broadcasting range so much so that I can’t wait for the Stargazer and Ripsaw to come out in New Zealand. Well done Razer on slowly converting me to a PC Gamer.

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