PRESS RELEASE
It’s thirsty work being The Boss, so in anticipation of the global release of Saints Row, a uniquely Australian collaboration has been announced with Melbourne-based Craft Beer aficionados, Moon Dog Craft Brewery, who will be launching “Keep It Strange, Santo”, a new Juicy Pale Ale on 18th August.
For fans of the popular Saints Row franchise who enjoy a craft beer (or two!), the collaboration will see a limited release of a specially brewed, dangerously refreshing craft beer, Keep It Strange, Santo. Named in honour of the slogan of Santo Ileso, a vibrant, fictional city in the heart of the American Southwest, Keep it Strange, Santo, is a collector’s delight and a taste sensation for craft beer lovers, loaded with punchy hops. Keep It Strange, Santo Juicy Pale Ale will be available to purchase in Moon Dog venues, Moon Dog World & Moon Dog O.G (Victoria) and online for RRP $9.00.
In a true collaboration, Moon Dog will also play host to the official Saints Row launch event on 18th August, at their Victorian brewery, Moon Dog World in Preston. The event will be a Saints Row-themed extravaganza, offering hands-on with Boss Factory, Saints Row’s best and boldest customization suite, ahead of the highly anticipated release of the game and peppered with surprise and delight moments and prizes up for grabs. The evening will be attended by gaming industry VIPs, media, celebrity guests and well-known streaming personalities, Saints Row fans are also invited to attend the launch event and are encouraged to keep an eye on Mood Dog Craft Brewery’s Facebook page for event details.
“’Leaning into the world of Saints Row and the outlandish in-game characters, it was easy for our team to find inspiration and create an epic launch event with a bespoke beer to match,” said Miro Bellini, Moon Dog Brewing Brand Manager.
The Saints Row franchise reboot will launch globally on 23rd August, set in a brand-new location – Santo Ileso – a vibrant fictional city in the heart of the American SouthWest, the perfect place to start a new criminal empire and the biggest and best playground Deep Silver and Volition has ever created. The law in this city? Never heard of her. Santo Ileso offers a range of criminal ventures to further your interests and players can take on any character they wish on their journey from Newbie to Boss.
Saints Row will launch globally on 23rd August 2022 on Xbox One and Xbox Series X|S, the all-in- one games and entertainment systems from Microsoft, the PlayStation® 4 and the PlayStation® 5 computer entertainment systems and on Epic Games Store for PC. Players can pre-order Saints Row via Microsoft Store, PlayStation Store, Epic Games Store, all good retailers and via the official Saints Row website: SaintsRow.com/preorder
Moon Dog x Saints Row Keep It Strange, Santo Launch Event Details
Date: Thursday 18th August
Time: 7:00pm onwards
Location: Moon Dog World | 32 Chifley Drive, Preston 3072